East Coast gets cosy with Tiny Tatty Teddy

15/10/13 East Coast Nursery continues to strengthen its licensing portfolio with the addition of Tiny Tatty Teddy by the Carte Blanche Group, creators of the iconic Me to You brand.

The license will cover a comprehensive nursery range, featuring the loveable baby bear with a blue nose and a warm heart, which is expected to launch in stores from Autumn 2013.
“We are delighted to be working with Carte Blanche on this license opportunity, (commented Eric White, CEO East Coast Nursery). Tatty Teddy and the Me to You brand has a huge and very loyal fan base and the Tiny Tatty Teddy brand is a natural choice for Me to You fans who now have children of their own. We see a fantastic opportunity to create a nursery range with an instantly recognisable character that creates an emotional connection with mums.”
This latest agreement sees the Tiny Tatty Teddy brand expanding to cover the whole nursery offering. Carte Blanche Group Director of Licensing and Business Development, Paul Haines, adds “In addition to developing our innovative proprietary range of plush, gifts and greetings cards, we’re thrilled to be working with a number of best in class licensees to drive our brands forward into new categories. We already work with some excellent licensing partners to offer Tiny Tatty Teddy clothing, travel Systems, toiletries and nursery accessories, all of which are well received by consumers. For the first time, our partnership with East Coast allows us to complete this offer with nursery, changing and bathing essentials.”