Counting down the days to Christmas with Tatty Teddy

23/12/15 Carte Blanche Greetings launched a festive Advent calendar on the 1st December counting down the days to Christmas and engaging consumers along the way.

 

Me to You, the company’s flagship brand, has a much loved place in people’s homes at such a special family time and this year the sharing of festivities transcends online via a seasonal social media campaign which, only after 7 days, reached an audience of over 210,000 and engagement of over 15,400 as consumers started to feel festive with Tatty Teddy.

The brand has a social media audience of over 700,000 fans in the UK across various platforms, but this Festive countdown, hosted on the Official Me to You Facebook page,  encourages consumers to share their own traditions, recipes and family photos whilst spreading Christmas cheer with a chance to win great prizes each day. 

Ruth Leonard, Director of Marketing and Business Development at Carte Blanche Greetings, comments, ‘Me to You has really captured the hearts of our social media audiences this Christmas with record levels of engagement.  Consumers have really embraced the Advent Countdown Campaign, from the sharing of new artworks to the high levels of competition entries to win unique seasonal goodies.  Each day offers something new, including special gifts courtesy of Marks & Spencer, Clintons and Moonpig and there is huge anticipation as the big day arrives.’

Target reach for the activity is over 690,000 fans, ending the season on a high ready for the 21st year celebrations in 2016.