Warm up this Winter with Me to You and M&S

15/12/15 As Autumn drew to a close and the clocks went back, Me to You partnered with one it’s key retailers, Marks & Spencer, to drive awareness of the new female adult pyjama range on sale in-store with a week-long digital marketing campaign (Monday 19 October to Sunday 25 October).

 

Across the week, Me to You social media activations ran on both Twitter and Facebook driving awareness of the range which includes Pyjama Sets, a cosy blanket with sleeves, dressing gowns and an adorable onesie, all featuring Tatty Teddy.

The week commenced with a Monday afternoon Twitter party driven by five leading fashion / lifestyle bloggers; each blogger promoted the pyjama range and ran a competition on their own site with a range of M&S prizes to be won, as well as directing followers and party attendees to another major competition running on the Me to You Facebook page.  The Twitter Party engaged with nearly 140,000 viewers and achieved 1.3million impressions across the hour-long event with subsequent follow through over to the Facebook activity.

Additionally, the Facebook campaign, which ran across the week offered followers the opportunity to win a range of M&S prizes including gift vouchers and seasonal, festive  goods.  The activity focussed on encouraging fans to share their favourite ways to relax during the winter months, as well as taking part in the interactive competitions. The activity had an incredible response rate to the competitions with over 8,200 entries

Ruth Leonard, Marking and Business Development Director at Carte Blanche Greetings, the brand owner of Me to You, commented: “We are delighted with the strong performance of Tatty Teddy in M & S in the run up to our 21st year brand celebrations in 2016.   Our ongoing campaign of twitter party events across social platforms and ability to partner with retailers such as M&S continues to gain momentum and we were thrilled to partner with them for this successful seasonal event.”