Tiny Tatty Teddy Joins Poetic Brands' Babywear Division

Carte Blanche greetings have signed a new licensing deal with leading apparel manufacturer, to create a babywear collection based on the classic Tiny Tatty Teddy property. 

 

The Tiny Tatty Teddy range will include a wide range of baby products. Poetic Brands will also be creating a range of girls and adults daywear based on our class character Tatty Teddy.

Tiny Tatty Teddy forms part of the Me to You brand, which over the past 25 years has seen phenomenal growth, with a licensing portfolio covering 12 categories and representation in 110 countries around the world. Shortlisted for the Best Classic Licensed Property Award in this year’s Licensing Awards.

“Me to You is a classic and much-loved character with fans all over the world. Myself along with the team at Poetic Brands have worked with the Me to You brand over the years and have identified some key areas for further growth and development,” comments Anne Bradford, Director, Poetic Brands. “We’re super excited to be working with Talia and the team and are already creating innovative new ranges and collections offering full category activation opportunities.”

Talia Tester, Licensing Manager, Carte Blanche says: “I am very pleased to be collaborating with Poetic Brands in such a core category for us. I know that they truly understand the values, positioning and vision of our brands and am confident that this is the beginning of a fantastic partnership.

“We already have very strong business within apparel thanks to our existing long-term partners, and working with Poetic will allow us to move into additional areas that grow this even further. The concepts shared so far are very exciting and I can’t wait to see where they take it, they have already hit the ground running!”