Tatty Puppy hits Hamleys for his exclusive launch party

10/08/13 NEW Join In and Play Tatty Puppy is the latest interactive toy in the award-winning Tatty Teddy & My Blue Nose Friends range from Carte Blanche Group and was launched to the UK’s consumer press yesterday

(8th September) with an exclusive party at the finest toy store in the world, Hamleys on Regent Street.  

The exclusive event was attended by some of the UK’s most influential media including The Sun, Bauer Media, Daily Express, The Telegraph, The Guardian, ITV’s This Morning and Heat Magazine, plus many more top bloggers and a number of celebrity fans and their children, including Natalie Cassidy, Imogen Thomas and Charlie Condou.

Press were greeted by 101 Tatty Puppies and treated to a complete brand experience with Blue Nose face painting, character appearances, treasure hunts and toy testing stations, where children could play with some of the fun products from the range including the latest Tatty Teddy & My Blue Nose Friends collectable figures and playsets from Wolds Apart, Felt craft kits from DoCrafts, Puzzles from Ravensburger, sticker kits from Blueprint and the brand new must-have Christmas Annual from Pedigree.  

Join In and Play Tatty Puppy also showed off his cute puppy movements and reactions as he interacted with the Blue Nose Friends App to the delight of his young fans.  Also proving popular with guests, the latest character webisodes were unveiled for the first time before airing on the Bin Weevils website later this week.

Commenting on the event, Catherine Lawrence, Carte Blanche Brand Manager says, “The Hamleys event is just one of a number of marketing events and activities we are running throughout the year to support our Tatty Teddy & My Blue Nose Friends brand. We’ve been delighted by the reaction of press and most importantly their children today, demonstrating just how successful the brand can be this Christmas.”