Carte Blanche and Mind Candy collaborate


16/10/13 LONDON, UK – Mind Candy, the entertainment firm behind global kids hit Moshi Monsters™ today announces a partnership with Carte Blanche Group.

  The deal will see the companies collaborating to bring plush and gifting collectibles to the market.
The Carte Blanche Group, who this year celebrate 18 years of their classic, master brand Me to You, will launch Moshi Monsters branded items as part of their portfolio from as early as Spring 2014.
Moshi Monsters is a global kids phenomenon with over 80 million registered users in 150 territories worldwide. Following its online success, the brand expanded into physical products including best-selling toys; the number one selling kids magazine in the UK; best-selling DS video games; books; membership cards; trading cards, and now a theatrical movie on its way this Christmas.
The collaboration marks an important milestone in the history of Carte Blanche, who have recently celebrated 25 years in business.
Stephen Haines, Chairman and Founder of the Carte Blanche Group said “We are delighted to be embarking on a new partnership with Mind Candy. From the outset it has felt like a ‘meeting of minds’. It is incredibly exciting to combine our expertise in building enduring brands and creating great quality products with the digital phenomenon that is Moshi Monsters”.
Darran Garnham, Chief Business Development Officer at Mind Candy continues, “'We are extremely excited to bring the Moshi Monsters plush to life with Carte Blanche. Hundreds of millions of collectibles have brought pleasure to our fan base and now we will do the same in 2014 with plush… look out for the rare ones!”