Tatty Teddy makes new friends in South Africa!

19/12/13 Carte Blanche partners with outstanding South African distributors to bring Tatty Teddy to life in this promising market

 Carte Blanche Group has partnered with leading South African distributors to develop and grow the globally adored brands Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy.

Pioneering manufacturing publishers, South African Greetings Ltd and toys specialists, Prima Toys have both won the distribution rights for these award-winning brands.  

In a dynamic marketplace where Tatty Teddy is already a much-loved and an increasingly recognised character, the formation of these key partnerships will build on previous successes and meet the growing consumer and retailer demand.

Marc Dubery, International Sales Director says, ‘We are delighted to work with partners who have truly embraced our vision and are excited about working together to create a strong brand presence. Expansion with market leaders is essential to support future growth.  With solid heritage, expert local knowledge and well established routes to market these partners will play a pivotal role in helping to bring the heart-warming Tatty Teddy story to life in this sentiment driven marketplace.’

South African Greetings is the largest supplier in social expression merchandise and a market leader through innovation and superior service in the South African marketplace as Mike Turk, South African Greetings Ltd CEO explains.  

‘With specialist divisions in greeting cards publishing, wrappings, finishes, partyware and being a licensee to American Greetings in Southern Africa, we are in a prime position to distribute the award-winning  Carte Blanche brands. The response to Me to You with its focus on love, warmth and happiness has been unanimously positive.  We are thrilled to have the opportunity to share this exciting plush and gifting brand with parents and children all over South Africa. ‘

Prima Toys is the leading toy and game distributor in Southern Africa, representing the majority of the world’s most famous brands and characters. With over 46 years’ experience, Prima is the dominant player in a highly competitive market.

 Wanda Ambrosini, Prima Toys Managing Director said, ‘We remain at the forefront of the toy industry by sourcing cutting edge brands such as the unique multi-character concept of Tatty Teddy & My Blue Nose Friends.  We recently launched this award-winning brand into Toys r Us South Africa and it’s been an instant hit with consumers. We’re anticipating an equally enthusiastic response from key retailers across the country. ‘

To date, over one hundred thousand Me to You bears, with their soft grey fur and blue noses have found their way into South African consumer’s hearts and homes. Longstanding licensing agent, Revolution, South Africa’s award-winning entertainment and lifestyle brand licensing company will work closely with South African Greetings and Prima Toys to roll out a series of consumer events across South Africa.
Cindy Radmall, Revolution Director comments, ‘Alongside our mission to sign expert licensees across a range of product categories in a market where character brands are readily adopted we cannot wait to work directly with South African Greetings and Prima Toys to help create high profile experiential events across the country to achieve further consumer awareness and brand engagement.’