News
Brazil Beckons for Tatty Teddy
13th January 12
Carte Blanche Greetings has announced a new partnership with South American licensing agent Faresak to introduce its cute brand Me to You to the Brazilian market.
Sao Paulo-based Faresak will develop Me to You and its loveable lead character Tatty Teddy across of range of product opportunities, with the initial emphasis on the stationery category.
Faresak is a key player in Brazil, a country which is fast embracing the concept of brand licensing.
“We’re delighted to be working with Faresak and feel confident that the company will secure exciting new opportunities for Me to You within Brazil,” said Richard Edmondson, Commercial Director at Carte Blanche Greetings. “Tatty Teddy has millions of fans all over the world, and we have no doubt that the people of Brazil will be equally charmed by this unique blue-nosed bear.”
Marcela Faraco, Director at Faresak said “Me to You is a truly captivating property and we are very excited to develop its licensing program in Brazil, and extend Tatty Teddy´s success to our territory. The brand has great appeal in many categories in our market, especially stationery. We hope to seal solid partnerships in this key category soon.”