News
Archies to distribute Me to You products… Carte Blanche enters India
13th November 08
Carte Blanche now has a strong presence in India, thanks to a distribution agreement with India-based gift and greetings card retailer, Archies Ltd. The deal is expected to deliver $10 million in sales in the next five years.
Richard Edmondson, Carte Blanche's International Director, told press, “The popularity of Me to You has not only generated a multi-million dollar brand, but has also produced a hugely collectable character with a registered fan base of 360,000 people and a dedicated website which receives over 350,000 hits each day. Indeed, the character that began life on a greeting card has become a medium, allowing millions of people worldwide to communicate and express their feelings, and created a fan base of all ages that sees Me to You as part of their life.”