News
Online branding initiative
25th February 10
ONLINE retailers stocking the bestselling Me to You range are set to benefit from an innovative new marketing service.
Carte Blanche Greetings has developed an online style guide and ‘tool kit’ which will enable independent account holders to download logos, artwork and photography featuring Tatty Teddy, the award-winning Me to You bear.
Simple to use and completely free of charge, the service will be available to all CBG independent account holders who are trading online.
By following the style guide and using the tools and artworks offered, online retailers will help to define Me to You to the consumer, partners and the industry. The toolkit will provide the most impactful and current images for the increasing number of websites now selling Me to You products online.
Alister Marchant, CBG’s Sales Director for the UK said: ‘We are continuously looking for new ways to support our retailers, both in store and online.’
‘The service will deliver clear and tangible benefits for both our retailers and consumers. Online retailers will have instant access to high-quality images, ensuring consistency across the Me to You brand. This also benefits consumers, because they’ll have the confidence of knowing exactly what they’re buying.’
CBG is confident the toolkit will be user-friendly, even for those retailers who are relatively new to the internet.
‘It looks sophisticated, but it’s actually very easy to navigate,’ added Alister. ‘Our independent account holders will be able to access the service via the CBG Corporate website. Instructions will be clear, but if there are any problems CBG staff will be on hand to provide support.’
The toolkit was launched at the beginning of March at http://www.carteblanchegreetings.com/toolkit.