News
Tatty Teddy crossing the pond
4th March 10
Carte Blanche’s much-loved Me to You brand is set to become a success story in America, thanks to an exciting new partnership with a top licensing company.
Stone America Licensing is introducing the brand to the US licensing industry with an objective of attracting a high-quality partner to work on developing the bestselling Me to You plush range.
Richard Edmondson, Commercial Director at Carte Blanche, said: ‘It is important for the future growth of the brand that we work with partners who can help achieve our strategic objective of making Me to You a truly global brand.
‘Through our relationship with Stone America, we feel sure that the people of America will grow to love Tatty Teddy, and the brand will become as successful in the US as it is in the UK and the rest of the world.’
New York-based Stone America is one of the US’s premier licensing firms, with a current client list including Laura Ashley, Bed Head TIGI, University of Oxford and Andy Capp.